As the Area Manager of Ride Operations at Carowinds, Michael Parsons oversees the operation of more than 43 attractions, ensuring the safety and enjoyment of over 14 million guests each year. But his role is far more than logistics and checklists — it’s about delivering experiences that leave a lasting impression.

Michael’s leadership journey is rooted in purpose and performance. During his time managing Carowinds’ Admissions and Guest Services, he developed and launched a robust associate development program that significantly improved team performance. The result? A 7% increase in associate friendliness and knowledge scores — a tangible reflection of his commitment to professional growth and guest experience.

Beyond training and culture-building, Michael has made a measurable financial impact. He has led initiatives resulting in over $600,000 in labor savings and $1 million in expense reductions. He also introduced operational changes at the toll plaza that improved traffic flow by 10%, directly enhancing guest arrival experiences.

Since transitioning to ride operations in 2023, Michael has continued to break records. Under his leadership, the department saw the highest year-over-year operational uptime increase across all 42 Six Flags parks — boosting ride availability and enabling more guests to enjoy their visit. His labor strategies have not only saved money but also supported a rise in ridership from 12 million to over 14 million annually.

Outside of Carowinds, Michael is an active contributor to the York County community. As a member of the Leadership York County Planning Council, he has helped coordinate impactful days focused on education and tourism, highlighting regional assets, and connecting key leaders across industries. He previously coached elementary school students in Science Olympiad, fostering curiosity and teamwork among young learners.

Michael is also an International Ride Operations Certified Instructor and Trainer, further underscoring his deep expertise and industry commitment.

Whether he’s mentoring young associates, streamlining operations, or leading with integrity, Michael Parsons exemplifies what it means to be “One to Watch.” His blend of technical skill, operational excellence, and people-first leadership continues to shape the future of Carowinds — and the broader business community of York County.